This group spoke of media and how it can help promote sustainability. Marketers use media to tie into our emotions and make us want to buy whatever it is they are selling. For the past 40 years, messages have been sent through radio, television, or print, and the broadcast model. Social networking has come to replace that. Facebook alone has 250 million active users. 70 percent of them live outside the US. I must say I too, am a proud facebook user! =)
Oe resource the group used which I really liked was the use of commercials. They made sure to show the influence of these messages over us consumers. My favorite one has been the Diesel commercial. I love how it began asking the viewer if they were ready for global warming then continued the commercial with pictures of jeans models. That one showed how little we are realizing the impact on our environment. On the other end, we have music that tries to obtain sustainability.
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